Digital PR connects digital assets like SEO, advertising, and social media marketing to achieve aimed exposure and outreach of content to increase online presence of an individual or a brand. When done properly, digital PR can drive great amount of referral traffic. This results in effective growth of trust and credibility of your brand, increasing its chances of acquiring ROI through higher conversion rate and brand equity.
Digital PR can evaluate media more effectively than traditional PR can, by channelizing traffic and opportunities directly on individual campaigns. Online PR can be relatively better at driving in relationships and engagements leading to great results. This happens because the technique gives majority of the control in the hands of consumers. Here is a classification between traditional and digital PR strategies to understand the difference better:
Traditional PR: This strategy is a combination of using viewer rating, circulation, and readership. It helps determine the right audience to sell out content to publishers and media house. Traditional PR agencies still use this method, despite claiming to go ‘digital’.
Digital PR: This PR strategy doesn’t primarily concentrate on the social media followers and readers before even approaching them. The technique focuses on link citation by evaluating non-paid opportunities and domain authority. Digital PR’s success is more measurable in comparison to traditional PR.
Fortunately there has been a massive shift in the way consumers are approached today via online PR. A large number of businesses have overcome the formal way of communication. Digital PR companies in Delhi have come up with out of the box techniques to up businesses using online PR. However, professionalism is not completely eliminated in the process. An addition of personal tone is used for public relation campaigns showing the human side of businesses/brands.
Traditional PR strategies like press release and media coverage still have a place of their own in the marketing arena. To maintain visibility in the virtual world, businesses need to implement an extensive use of digital PR. The key is to be open to having conversations that are meaningful from consumer’s standpoint. This will help you get great returns on your investment. The world is led by digitization, thus, digital PR is an important aspect to maintain a brand or individual’s visibility online.