You might be surprised to know, but it is now possible for your Facebook page to speak up for itself. Sounds intriguing? Social media analytics has risen to a level where the incorporation of chat bots, or rather bots, as they are commonly called, have started answering all the queries on social media.
The reason why bots are changing the way marketing is done, is that they are giving way to an easier approach of achieving results. The business world has evolved,and Internet is the solution to every question.
The popularity of social media is a direct reason for the success of bots. Social media analytics and marketing strategies have brought the revolution needed to change the way marketing is done.
Following are the benefits chat bots provide:
Chat bots help a business increase its brand value. At the same time, they are an interesting way to keep the users engaged.