What might be offhand humor for students could be a serious threat to an institutes’ reputation. An educational institute and its faculty members were being made fun of on the streets of the virtual world. The pass outs of that institute who were not placed well resorted to a dirty politics of mockery. We helped the institute get its reputation duly checked, had all the malicious content cleaned up and spread out all their decent points, highlighting their positives in order for them to regain an untarnished repute. We made sure that the students realized the serious repercussions of what they passed off as a casual banter through our expert social media campaign devised exclusively for the purpose, so that they would not repeat it in times to come.
A big retail brand of lifestyle and home appliances came to us for rescue from its sinking boat of reputation. Under uncontrollable situations of law and media, it was declared a law breacher. It wanted to expand and diversify but its negative image became a major roadblock. We helped it re-earn a brand status by effectively employing social media websites and other interactive forums to reach out to masses for the brand’s benefit. This went a long way in significantly altering the unfavorable perception of its audience and making them realize the best of the brand’s products and services. As the virtual social world dictates the order of the day, we wrote numerous blogs which publicized our client’s businesses on Facebook, Twitter, BlogSpot and others. Substantial publicity helped the company to sail through the dark clouds of a difficult time.