Fake news is one of the biggest vices we see on social media today. The victory of Donald Trump and the pro-Brexit campaign are two of the most prominent examples where fake news did a number on general perception. However, its focus is no longer limited to politicians and celebrities.
During last year, we have witnessed a wide range of ridiculous false stories make headlines. These fake stories showcase how quickly false claims, especially those based on some level of truth, can spread into the mainstream news cycle and ultimately damage brand reputation.
With the world increasingly turning to social media as their primary news source, the way businesses monitor and respond to both social and traditional media is a strong determining factor for whether they’ll be able to overcome a fake news crisis.
aReputation suggests a few tips to overcome the fake news situation. Take a look:
In order to limit the effect of fake news starts with spotting it before it has a chance to gain some significance. Failing in this often results in both short and long-term consequences. These range from a handful of negative stories that deter potential customers, to some significant revenue loss, which hold the potential of send a company bankrupt depending on the severity and how it is handled.
Digital wellness experts at aReputation suggest that real-time monitoring is the first big step towards picking up signals of a major crisis before it takes hold. Use of tools like Vigilint allow you to quickly spot any false comments or stories as soon as they appear on the social media. By offering insights to the source and its reach, this process will enable you to determine the severity of a story or post, in turn helping you determine next steps towards mitigation.
It is of utmost importance to act fast. However, proceeding with caution is equally important. Make sure you have all the facts to take care of any stories and be in control of the narrative. Any comments you push out may only work to add fuel to the fire, in turn allowing social conversations to break into mainstream media. It is wise to pick your battles carefully and making sure that you have the complete perspective before addressing any fallacies.
Fake news is no longer new to social media. Most businesses still wait to act, in the hopes of the news to die out with time. However, this works to the contrary, making the spread of fake news often irreversible. While social media platforms are acting to mitigate the issue, businesses need take a rain check through tools like Vigilint.
Fake news need to be nipped right in the bud. After all, prevention is always better than cure.