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How important are reviews to succeed in online business?

Importance-of-reviews

Is it true? Are online reviews so important that they can really make or break a brand? Can reviews actually make a big impact on your business? Going by recent statistics, the answer is ‘Yes’! Let’s look at four top reasons why it’s mandatory to have neutral to positive feedback on the Internet, if you run an online business.

Online reviews mark your brand’s presence

A survey by Bright Local says that a whopping 88 per cent of consumers go by what online reviews say. That’s too big a number to ignore for any business. Put simply, if your brand has zero user review on the Internet, then you are ignoring a majority of the buying population by depriving them of information about your brand’s existence.

Online reviews lend freshness to business

On the Internet, new content means increasing the X factor of a website, and upping the page’s visibility on Google. Every time a new online review is written about your service, there is a bigger possibility that the webpage will have higher authority, and is quite likely to get ranked on Google’s top searches. What does that mean? When a buyer looks up for a product related to your business, he will see reviews of your product featuring on the top of search results.

And there’s a high probability that he will make a perception about your brand, based on the review. This is backed by the study that says buyers are likely to spend 31 per cent more on an item that has 5 star reviews.

Getting attention of local shoppers

Going by the statistics, reliability (27 per cent), expertise (21 per cent) and professionalism (18 per cent) are the qualities that people seek in a local business. Online reviews have the power to lend credibility to your brand. When people in your neighborhood look up for the services that you provide, there are high chances that they will compare you with your competitors. Also, with reviews visible on social media portals, such as Facebook, Twitter, Instagram, and Pinterest, they will follow your page, thus widening your client base.

Managing popular review sites

Popular online review portals like Yelp, Glassdoor, and Trip Advisor have become potent portals that can make or break a business. Statistics say as much as 22 per cent prospective buyers will turn their back to a brand if they read even one negative review. The damage is bigger if there are four or more bad feedbacks, which can take away 70 per cent of your potential customers.

Since numbers don’t lie, it’s wise to jack up the online reviews timely and keep the buyers streaming into your business.