Online Reputation Management (ORM) is all about working to improve what people find about your business online. While several companies have become conscious about employing ORM experts like aReputation and tools like Vigilint to achieve a clean digital presence, some of them often end up making self-destructive mistakes that turn small challenges into long-term consequences.
Team aReputation brings you three most common online reputation mistakes businesses are still making, and how to curb them. Take a look:
Suppose a business invests heavily in its online reputation campaign. The content team writes a number of articles, and the graphics team creates several catchy images and videos. The digital marketing team shares all this content on various social media platforms and websites, launching a host of pay-per-click campaigns to drive leads.
However, as soon as potential customers decide to dig deeper and gather all the information about your business, they come across negative online reviews about your brand. This concern should not be taken lightly, since a lot of people these days rely on online reviews before making the final decision.
Team aReputation suggests mitigating the impact by responding to these negative reviews, as well as putting a process in place for getting positive reviews online.
Updating your company’s information on platforms like Google and Yelp is a surefire way to take control of your business’s online reputation. These listings provide potential clients with reliable information about your company. Also, creating business profiles on social media platforms like Instagram, Twitter and Facebook keep your business well-connected with existing and prospective clients.
However, businesses often fail to reserve their preferred handles across top platforms early on, only to find them no longer available the next time they check. The worst-case scenario would be finding the profile been taken up by an impersonator trying to sully the business’ name.
Team aReputation suggests reserving social media profiles and listings, as well as keeping them updated.
When businesses realize they need help with their digital wellness, they either hire the right staff internally, or join hands with a firm that specializes in online reputation management (ORM).
However, finding the right people for ORM is a tricky thing to do. Companies often hand this responsibility to internal staff members who do not possess the right qualifications and/or experience for this work. Also, at times, businesses end up partnering with ORM companies that employ black hat techniques, which do more harm than good.
Making mistakes along the way to progress is common. However, these small mistakes can deliver huge blows to your company’s reliability and success. Partner with right ORM firms with the right tools, and give your business a new life.