Online reputation management or ORM is a term that individuals and companies have been paying a lot of attention to. For a business to flourish, it is one of the essential factors. It helps a company monitor the online activity, the ones that can harm your business. Initially, only organizations in hospitality and travel kept a check on their ORM. However, with time, industries like IT, telecommunication, entertainment, sports, electronics, etc., have also been interested in the same.
In the last decade, social media has revolutionized the Internet by connecting people across the globe. Similar is the case with brands. Social media not only helps them connect with the right audience, but also helps establish a communication channel. Experts at aReputation understand the nitty-gritties of social media and help brands build a dependable with online reputation management.
Managing what appears online is important because people check reviews posted by other users. Since, social media is an easily accessible platform for all, your products or services will only sell if the reflection of your business is positive online.
According to a recent survey, 22% of people who have a bad experience report it online, while only 9% of the people, who have a positive experience, express it on online platforms. This makes it even more crucial to manage the online reputation that a brand holds. The overall scenario directly impacts the bottom line revenue.
Following are the ways a business can make the best of social media for their benefit:
Social Media is an effective tool, which, if used properly can work wonders for your brand. Pay attention to detail and the massive potential that online activities have, will bear fruitful results for your business.