Crisis management is not just simply a compilation of effective techniques and strategies to handle a situation gone out of hand. Instead, it is an art to tactfully turn around a difficult situation into a favorable opportunity for an entity. In today’s high-tech world, there is enormous engagement happening in the digital cosmos. A single tweet has can trigger a controversy or mitigate crisis situation. With brands making news every day, it is critical for them to take a proactive approach to any eventuality in the digital space. aReputation has been an obvious choice for crisis communication for over a decade. Having crafted unique communication solutions for every valued client, aRep Global has been making the ‘bit-space’ a better world.