The Internet has the power to make or break a brand. With over 3 billion internet users,reading, viewing and talking abouta product or a service, internet tools, such as blogging and social networking have changed the face of trade marketing. The internet is perpetually flooded with user generated information. This engagement over various web portals viz. comments, remarks, reviews and forums, makes stakeholder management activities critical. These discussions in a larger social discourse have a deep impact on your business activites. aMonitor, a premier service, helps expertsmonitor all client specific conversations and activities on the world wide web.We, at aRep Global, ensure that our customers are notlost in the ‘deafening noise’of the cyberspace, and compete with best strategies in place. The Team at aRep Global uses advanced analytical tools to draw the contours of clients’ online presence and prevalent sentiment. The experts analyse the online occurrences, and devise ways to reduce the impact and visibility of negative comments, articles, posts and tweets, if any.