Before the 90s, businesses used to map their customer base through door-to-door surveys. It was a difficult and time-consuming process that has a considerable chance to turn really sour. Based on the data, products were pitched generalized for a major section based on the data. Else, it would be a door-to-door sale again. This whole ordeal has been wiped clean by the advent of Social Media Strategy. For many businesses, social media is still an uncharted territory, like the River Styx. Akin to Charon, aReputation will take you across this uncharted territory , to meet your business goals.
It starts with the elicitation of business goals, which should be aligned with the company’s broader marketing strategy. This could range from raising brand awareness to creating brand loyalty or include all of the SM objectives. Social media lets you quickly respond to your customers and receive feedback as well. Following the requirement elicitation, aReputation creates a roadmap to plan the social media marketing strategy.
With analytical tools, social media engineers sieve out the data that will help them target the right customers. This is where buyer persona comes in. A template is created based on the intended consumers for the product, mentioning a special age, occupation, gender, income, interests, or dislikes. That template helps aReputation helps find the right crowd for your product.
Content begets conversion. When a consumer sees an attractive advertisement of a product on the television, there’s better chance of him/her buying that product. The same way, content presents a particular product online through graphics and catchy posts. This is why aReputation has always maintained, ‘content is king’.
However, it’s all in vain if your competitor is a step ahead of you in the social media game. aReputation keeps tabs on the social media strategy of your competitors and makes up for what your SM profile is lacking. Our services will keep your online presence strong and trendy, which is imperative if you wish to see the roots of your business spread across the globe.